Why Self-Serve Frozen Yogurt?
Frozen Yogurt is making a comeback!
In the 80’s and early 90’s, soft serve frozen yogurt was a hot item. It was everywhere. Over time, the market matured and eventually became saturated. Froyo started to gradually decline in the late 90’s and settled into a treat you could still find, but not as easily.
Flash forward to the past few years….Frozen Yogurt franchises like TCBY, Pinkberry, Red Mango, and a host of others are doing a bang up business. But now, the newest concept is really warming up.
You’re probably reading this because you’ve been to a self serve frozen yogurt shop and seen that it’s doing huge volume. You want in on the action and I can’t blame you one bit.
The self serve frozen yogurt concept is exploding across the US and growing internationally as well. If you have the money or have access to financing, it’s a great business to get into. One shop can make you a good living, but it’s best to look at the venture as a business where you would operate 3 or 4 (or more) stores in any given territory.
You might be asking yourself, “this all sounds great….but what if the market becomes saturated again, and the market softens like it did in the late 90‘s”?I understand the concern. The difference between now and back then is that they weren’t running the self serve concept. As I mentioned above, the beauty of the self serve concept is that you have a reduced labor expense, can move a line very fast and people love to create their own treat. Another difference in self serve is the “charge by the oz.”, so you don’t have to worry that your employees are “over serving.”
The business might mature again and even slow to a certain degree. But it’s still an excellent business model in comparison to the yogurt shops of the past. Even if a store slows down, it will still have a good chance of staying very profitable. Below is a link to the free Ebook by TurnKey Parlor. It’s an amazing free resource if you’re interested in opening your own frozen yogurt store. Click the photo and download it!
Hope you’ve enjoyed this post! Feel free to leave questions and/or comments!
Peace, love, & froyo.