Frozen Yogurt Business and Social Media
Why is it important for your soft serve business?
Hello my froyo friends!
Todays post is going to be discussing the important of social media for your frozen yogurt business. While store reviews, customer satisfaction and word of mouth are great marketers, in this day and age your business’ online presence and social media is incredibly important to your success.
One of the most important factors in having a successful frozen yogurt business is being cool, hip, modern, well-designed and up to date on the newest trends. It isn’t enough to have a great looking store, employees or delicious frozen yogurt flavors. These days you need to be active on all social media platforms in order to get the word out about your business. This is essential because it’s also a way for your customers to boast about their experiences with your business and for them to easily share it with their friends AND strangers.
The beauty of social media is that it is a FREE marketing tool. All you need to do is learn how to utilize Facebook, Twitter, Instagram and Google Plus to your advantage. This also will help improve your internet marketing in terms of Google searches and keywords. The more you’re on the internet, the more people can see you and that is IMPERATIVE when running a business nowadays.
Frozen yogurt is more popular than ever as is shown in the graph below by Vertical Measures. You want to show customers why they should go to YOUR store above all the other ones. You can do this with fun and creative tweets/photos and posts about your business.
Getting people to your store so they can try some of your store’s amazing soft serve is one of the most important parts of the business. You can do this with social media by posting store events, advertising a loyalty program, alerting customers online when you have new flavors and posting funky and fun photos of your yogurt and store. People want to see why they should visit your store and you can show them with inspired posts on your social media.
Below is a really helpful video about social media marketing and how it affects your business
If you’re opening your own frozen yogurt store or already have a froyo business, the main help guide I recommend is TurnKeyParlor.com‘s FREE Soft serve business guide e-book. It’s a free resource and has tons of super valuable information. Click here to download it for free or on the picture below.
I hope that you enjoyed this post on how to improve your frozen yogurt business. Let me know if you have any questions or comments!
Peace, love & froyo,